The Goal

It’s a trend that young people don’t read books anymore. Instead they spend time on social media or playing computer games. I, who read a lot of books, see this as a problem. Therefore I really like the initiative from Goldratt Books, to re-publish the legendary book ”The Goal” from 1984, but now as a business graphic novel! Hopefully this format will make the Millennials get the invaluable information about Theory of Constraints.

The full title of the book is ”The Goal: A Business Graphic Novel”, and the original was written, as you all may know, by Dr. Eliyahu M. Goldratt. Dwight Jon Zimmerman and Dean Motter have made the adjustments to this new format of graphic novel, and the book has 143 pages and was released in August 2017.

”The

Content

The book starts with an introduction by Efrat Goldratt-Ashlag (daughter of Dr. Eli Goldratt). Back in 1984 Eli wanted to present his new idea (Theory of Constraints) in a way that would stand out from the normal ”boring” management books. He choose the format of a business novel (or, as some say, a teaching novel). The publishers were sceptical but one of them believed in the format of a novel, and published it. 7 million copies sold, and translation to 32 languages showed that the decision was right! Now Efrat wants to do the same thing her father did, using the graphic novel format to appeal to the readers of today!

What is the story? It’s about a factory (the Unico plant) that has run into severe problems (like late shippings) resulting in layoffs. Alex Rogo, a newly appointed plant manager, is put in charge to fix the problems. Alex spends his time in numerous and seemingly meaningless management meetings. He struggles to find out what the problems for the factory really are, but he finds no answers. One day, at the airport, he runs into his old professor Jonah and asks his for advice. Jonah becomes the mentor to Alex, in his pursuit to fix the problems to save the Unico plant. As the story goes along, the ”bits and pieces” of Theory of Constraints are explained in order to help Alex. I will not give away anything more about the story, you simply have to read it yourself! 🙂

However, I end this review with ”The 5 focusing steps of Theory of Constraints”:

  1. Identify the system constraint(s).
  2. Decide how to exploit the system constraint(s).
  3. Subordinate everything else to the above decision(s).
  4. Elevate the system constraint(s).
  5. Go back to step 1. Warning: Do not allow inertia to cause a system’s constraint.

”The

Recommendation

First of all, ”The Goal” is one of the classics. If you haven’t read it, you should really pick up a copy. I really like the graphic novel format. It appeals to me, and hopefully to numerous of others. This is a must read that I can highly recommend!

All the best,
 Tomas from TheAgileist

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